Worth consuming

Information I've found, read and think is worth sharing.

Books

• Made to stick, by Chip & Dan Heath
  Why do some messages stick when others don't?
• Buyology, by Martin Lindstrom
  Why we don't always buy things for the resons we think we do.
• It's not how good you are, it's how good you want to be, by Paul Arden
  A great guide to making the most of yourself.
• What Would Google Do?, by Jeff Jarvis
  How could you adopt Google's approach to your industry?